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Open to all businesses that can demonstrate, in the last three years, excellence and outstanding achievements in developing and implementing a marketing strategy that has delivered measurable business benefits such as increased profit, sales, usage or awareness.
Best Marketing Initiative
Category Questions
1. Please provide an outline of the profile of your organisation. This can include its history, operations, staff numbers, range of products and services and locations. Please add any other information you feel is appropriate.
2. Please outline the objectives, targets and outcomes of your marketing initiative or campaign and include a timeline.
3. Please outline how you reached these objectives. Please include detail of advertising, PR, social media and any other marketing tools you may have used.
4. Please provide detail on the success of this initiatiave in terms of business growth. Please note that any commercially sensitive information will be treated in the strictest of confidence.
SPONSORED BY: FIRE IMC
Entries are available in 19 categories. Organisations may enter as many of the award categories as they wish.
Entries are open to all companies, organisations, public sector providers and not for profit organisations with the following restrictions: entries must be from businesses that are located in
The application for the paper based categories may be made via email or post and should consist of 4 sides of A4 paper and not to exceed 2000 words. For hard copy posted applications, 4 x copies are required.
Business activity within the last 3 years means from January 2007 - January 2010. Business activity within the last 5 years means from January 2005 - January 2010.
Additional supporting items such as brochures, CD ROMS, etc will only be considered as additional information to the required entry material and supporting items cannot be returned. For Mystery Shopping Awards complete the application form only either online or by post. All entries must be made using the official entry form or its online counterpart.
